Matt Johnson, Prince Prince Ghuman The Influence of Brands The Secret Power of Neuroscience in Marketing

Product description from producer

Every day, the brain receives and assimilates visual information that influences our consumer decisions. Often we buy a product just because we learned of its existence and now we want to have "that thing from the commercial" at home. The transition from "see" to "want" happens quickly and unconsciously. Yes, modern brands know our secrets. But we can outsmart them by mastering blindsight - the ability to see the invisible in the consumer world. From now on, the question of why we buy junk isn't rhetorical. You'll learn to separate context from behavior, get out of irreversible spending traps, and master long-term planning. It's enough to be a passenger on your own airplane, become the chief pilot to choose your direction in a consumer world without "golden offers" and "unique promotions." 

Number of pages: 384.