Alexey Filanovsky Game in Brands Book

First of all, creating a great brand is an art, but on the other hand, it is a system of clearly defined steps that a company must implement. To succeed, a marketer must think creatively, understand all the stages of brand development and formation. How to create a brand "from scratch"? Is it possible at all? How to turn a classic company into an icon? Does every company need a brand? The book "Game of Brands" reveals the answers to these frequent questions of marketers and entrepreneurs.
Year of publication: 2019 
 Language of publication: Ukrainian 
 Cover: hardcover 
 Genre: business