Rory Sutherland Alchemy How Crazy Ideas are Born Book
Everything illogical works very effectively in life, advertising and business. And although modern marketing and advertising are increasingly based on big data and customer logic, the brand's popularity is still determined by the unconscious and irrational behavior of people. The author uses thematic examples to reveal the laws of human perception, explaining why illogical, tasteless and inconvenient products become hits.
Year of publication: 2019
Language of publication: Ukrainian
Cover: hardcover
Genre: science pop
Year of publication: 2019
Language of publication: Ukrainian
Cover: hardcover
Genre: science pop
General info
Shelf life
unlimited
Storage temperature
in a dry place
Country of production
Ukraine
