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Big data has dramatically changed the field of marketing. They made it possible to analyze and accurately predict customer behavior and thus change the customer experience. But buyers and users have become more demanding, because millions of goods and services and everything they want to know about the brand, now you do not have to look long. All of this has affected how companies interact with the outside world and build relationships with customers.

Year of publication: 2019

Language of publication: Ukrainian

Cover: hardcover

Genre: business

General info

Shelf lifeunlimited
Storage temperaturein a dry place
CountryUkraine