Guy Kawasaki Enchantment: The Art of Changing Hearts, Minds, and Actions Book

Product description from producer

Enchantment in business is the process by which a person becomes excited about a product, service, organization or idea. Its consequence is a voluntary and long-term endorsement that is mutually beneficial to both parties. Thanks to this book, you can master this art perfectly, which will increase your customer base, expand your company's spheres of influence and turn it into a mega-successful and profitable one. From staff appearance to Facebook and YouTube banner design, Guy Kawasaki knows how to use even the smallest detail to charm everyone. 

Number of pages: 224.