M. Ilyakhov Clearly Understood. How to Communicate Thoughts and Convince People with Words Book

Product description from producer

You will find more than 50 text improvement tools in the book. In the "Context" section, the author will show how to deal with the bias of readers and adjust them to the correct perception of information. In the "Interest" section - how to turn boring text into fascinating without changing its content. The "Text" section is devoted to the use of examples, counterexamples, analogies, metaphors, plot and slogans - because it will help the recipient to correctly understand what you have written. The "Submission" section presents tools for instant influence: how to convey the main thing with a title, diagram or photo.