Book Robert McKee, Thomas Jeras Storynomics Marketing in the Post-Advertising Era

Product description from producer

"Storynomics is the foundation in building a profitable marketing strategy that will work for effective brand-customer interaction. Based on the world-renowned workshop created by legendary master storyteller Robert McKee, this unique book adapts the art of storytelling for the benefit of marketers, entrepreneurs, and business corporations. McKee, one of the developers of marketing strategies for leading B2B and B2C brands such as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens, demonstrates an original concept that far surpasses traditional models and teaches how to "hook" customers through story-driven and motivational advertising. The authors explain what makes a story compelling and teach how to apply storytelling techniques to business. 

Number of pages: 240.