Jim Kemp Say NO First Book

Product description from producer

If you come back from another negotiation with the feeling that you have reached a mutually beneficial agreement, think about it. You were promised as much as possible, you gave up a little, but you expect to win in the long run? It is a pity, however, that you have been tempted to make an unfavorable compromise. Negotiating coach Jim Kemp challenges the popular win-win strategy and claims that with such an agreement, the winners become the losers.

Year of publication: 2019 

 Language of publication: Ukrainian 

 Cover: hardcover 

 Genre: psychology