Byron Sharp How Brands Grow: What Marketers Don't Know Book

Product description from producer

Marketers are accustomed to acting intuitively and often cannot explain why some advertising campaigns are successful and others are unsuccessful. However, many patterns of consumer behavior can be predicted, says marketing expert Byron Sharp. These forecasts will help to build a competent, controlled and effective marketing strategy that will lead to increased sales and business growth.

Year of publication: 2019 

 Language of publication: Ukrainian 

 Cover: hardcover 

 Genre: business