Tim Cook The CEO Who Took Apple to the Next Level Book

Product description from producer

After the death of Steve Jobs, most people believed that Apple was doomed. However, the company not only kept afloat, but also significantly increased and increased profits. All this under the leadership of the new CEO - Tim Cook, former chief operating officer of Apple. At the time of his appointment, Cook remained in the shadows. He rarely gave interviews, did not appear in any promotional videos, and was generally unknown to anyone. No one inside or outside of Apple considered him the leader the company needed. Why did Jobs choose him as his successor? How did Cook manage to soften Apple's corporate culture while maintaining the company's position? What is the uniqueness of Cook's leadership?

Year of publication: 2019 

 Language of publication: Ukrainian 

 Cover: hardcover 

 Genre: Biographies and memoirs