Adele Sweetwood Marketing Analytics How to Back Up Intuition with Data Book

Product description from producer

Big data has dramatically changed the field of marketing. They made it possible to analyze and accurately predict customer behavior and thus change the customer experience. But buyers and users have become more demanding, because millions of goods and services and everything they want to know about the brand, now you do not have to look long. All of this has affected how companies interact with the outside world and build relationships with customers.

Year of publication: 2019 

 Language of publication: Ukrainian 

 Cover: hardcover 

 Genre: business